With nine years of experience as a marketing professional, I pride myself on being creative, organised, and proactive in driving impactful marketing strategies. My career spans diverse industries, including customer service, broadcast communications, energy, and social welfare, where I have consistently delivered results through a strong focus on transformational marketing.
Specialising in B2B, non-profit, and governmental sectors, I am committed to building trusted, long-term relationships between brands and their stakeholders. My expertise extends to public relations. I have successfully led awareness campaigns on critical social issues such as Gender-Based Violence, Human Trafficking, and Advocacy for Persons Living with Disabilities.
I am passionate about empowering others with my knowledge, particularly in social media marketing. As a facilitator for the Women’s Innovation & Investment Network (WIIN) Social Media Marketing Level 1 program, I have contributed to developing digital technology and social media skills through Nations University and AMBA Education in Guyana.
My comprehensive marketing experience and commitment to social impact motivate me to work in growing businesses through the power of social media strategy and content creation.
Hi, I’m Rhea.
My Approach
Knowing where your business/brand stands is important for planning its future. This is why the step is conducting a detailed social media audit of all platforms. The social media audit is done to determine the consistency of branding and appearance on each platform, assess current social strategies, establish who is engaging with the brand, establish the brand's target audience, analyse any business competitors, and provide any recommendations for improvement.
The second step is creating the ideal social media strategy to align business and marketing goals. This includes setting SMART goals, creating the ideal audience personas, conducting a competitive analysis vis a SWOT analysis, optimising accounts, selecting the best social platforms for results and creating a content strategy.
Once the strategy is established, a detailed social media content calendar is curated, along with creating all of the content and scheduling. This is where we can decide whether your business will continue with monthly social media content creation and scheduling. Three months is a good benchmark to measure success, especially for small businesses and startups.
A successful social strategy takes extensive research and execution. This is why I work with businesses and brands one-on-one to understand your business and its growth needs.