SCOPE OF SERVICES

Packages Offered

Book a FREE consultation and inquire about custom pricing. Note that pricing varies for Guyana and the UK based on current market rates in the area.

  • This package is exclusively for small businesses with a sole proprietor, who is just starting or looking to build their presence on social media.

    Includes:

    • Social Media Audit

    • Custom Brand Kit

    • Social Media Content Strategy with 8 custom-designed Canva social media templates inclusive of single posts, stories and carousel posts for Facebook and Instagram

    • One-on-one session on content planning and using Canva

    All templates are custom-built with pre-filled content that focuses on your business specifically, complete with branding (colour, font, use of logo).

    • Full Social Media Audit for two platforms

    • Completed Social Media Strategy with Content Strategy

    • Creation of Social Media Content Calendar with content completed for 4 weeks

    • Content includes: 12 static posts and 4 reels/video

    • Bonus: Revision of Branding; establish/update brand kit, profile bio and relevant profile elements (e.g logo. cover image, Instagram highlight covers)

      • Full Social Media Audit for two platforms

      • Completed Social Media Strategy with Content Strategy

      • Creation of Social Media Content Calendar with content completed for 6 weeks

      • Content includes: 18 static posts and 6 reels/video

      • Bonus: Revision of Branding; establish/update brand kit, profile bio and relevant profile elements (e.g logo. cover image, Instagram highlight covers)

    • Public Relations (Guyana only)

    • Influencer Marketing (Guyana Only)

    • Canva Graphics/Templates

    • One on One Coaching Sessions

What’s included in the Social Media Audit?

  • Review of current social media platforms: a review of how many followers, posts, last active date, and bio information

  • Review of Current Social Media Metrics: such as reach, engagement, and response rate.

  • SWOT Analysis: taking a deep dive into the business’s strengths, weaknesses, opportunity and threats.

  • Optimisation Suggestions: on what can be done to improve the social platforms first impression and overall look of the page to attract target audience to follow and engage with page content.

What’s included in the Social Media Strategy?

  • Summary of Plan: target areas for improvement, how do we measure results, budget/resources, and timeline

  • Social Media Goals: Setting SMART Goals

  • Target Audience: Establish Buyer Personas

  • Competitive Analysis: Detailed analysis of competitors

  • Detailed Social Media Audit: Who is engaging with your brand? Which networks does your target audience use most? How are the channels of your peers doing?

  • Basic Content Strategy: Establishing Content Pillars, Post Ideas, and Post Frequency

What’s included with Content Creation & Management?

  • Summary of Plan: target areas for improvement, how do we measure results, budget/resources, and timeline

  • Social Media Goals: Setting SMART Goals

  • Target Audience: Establish Buyer Personas

  • Competitive Analysis: Detailed SWOT Analysis

  • Detailed Social Media Audit: Who is engaging with your brand? Which networks does your target audience use most? How are the channels of your peers doing?

  • Basic Content Strategy: Establishing Content Pillars, Post Ideas, and Post Frequency