3 Ways to Optimise Your Instagram Page

Optimising your Instagram page means giving your page the best chance of being seen by the world. This means improving your account's ability to be discovered by your target audience. Optimising your Instagram page helps to increase your page's engagement, audience and reach. Here are some ways you can put your page in the optimal position:

Optimise Your Page Bio

Your Instagram bio is the first impression someone has of your profile. Ensure that you include a clear description of what your page is about. The statement below should include a powerful call to action to incentivise viewers to take further action. This can be a free incentive or current deals/offers your business is promoting. Utilise the link feature and include your website or relevant landing page. If you do not have a website, ensure that your call to action explicitly states how your audience can access your offer by sending a DM, email, call or text.

Additionally, it is essential to select a unique yet simple-to-search username (we can all admit that @xoxocoffeeshoponthecorner2001xx isn't the most appealing username for any professional brand). It is also important to ensure that your business is categorised correctly. When editing your Instagram business profile, you can select the most relevant category in the "public business information" section.

Ensure that you include a clear description of what your page is about.

Prioritise Incorporating Reels Into Your Content

It's an open secret that Instagram pushes reels out more than static photo posts. The more reels you post, the more chances your business page has to appear in searches and on people's timelines.

For best practice, ensure that your reels are in vertical alignment and are over 60 seconds. Audiences want to see content that is relatable and engaging. Use reels as a storytelling tool to share insights into your business. Content showing behind the scenes, sharing helpful information, and showcasing workplace culture tends to attract engagement, as the audience can see more than just the polished marketing materials aimed at selling a product or service.

Use Story Highlights

Story highlights are a great way to immortalise your story content. You can save content you posted in your stories as an archival highlight reel by topic. For example, you can create a highlight using stories from a significant event. They can also make important business information easily accessible, such as ordering information, contact information, and customer feedback.

Create story highlight covers for consistent branding using brand colours and simple heading text. This way, the audience knows what each set of highlights contains.

Using Instagram for your business is a great way to increase brand awareness and reach. You can showcase not just your business's products and services but also its culture and build relationships with customers and potential buyers. Incorporating Instagram into your marketing strategy can build trust among your target audience.

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